LAST UPDATED: 06/27/2019
Did you know that mascara is the second most used makeup product in the US and Canada, second only to lipstick? When you really think about it, this should come as no surprise seeing as applying mascara is an almost effortless way to spruce up your makeup look. Even those who prefer an au-natural or bare-faced look wouldn’t feel complete without a few swipes of their favorite mascara.
Natural mascaras are a little-known secret weapon for long, full, luscious lashes. A truly well-crafted natural mascara is teeming with natural plant extracts packed with antioxidants, vibrant colors made from real fruit pigments, natural oils to promote eyelash growth, rich butters to soften the lashes, and hypoallergenic plant and bee waxes for lengthening and gloss. These ingredients work together to condition, strengthen, and lengthen your lashes from the inside out. Other vitamins and antioxidants used for strengthening and supporting lash growth in an all-natural mascara include vitamin E, green tea, seaweed, vegetable glycerin, and essential oils.
Wouldn’t you like to coat your eyelashes with a mascara made from ingredients like blueberries, jojoba oil, and plant waxes? Now the question becomes—how do you find a natural mascara that works just as well as their conventional counterparts? We thought you’d never ask!
Brands that claim to sell “natural mascara” are rampant all over the internet, so finding one that is truly organic can be quite the task. The search is made even more difficult by the fact that terms such as “organic,” “natural,” and the laughable term “chemical-free” (hint: there is no such thing as chemical-free) are almost completely unregulated in the cosmetic industry. This means that many so-called natural brands can make products with synthetic, genetically modified, and non-organic ingredients without penalty.
In an effort to make it easier for women to find authentically natural mascaras, our team spent months researching and testing 85 different natural and organic mascaras. Essentially, if there is a natural mascara out there—our team has tried it! The result of those trials is this top list of our favorites. The natural mascaras on this top list are 1) authentically crafted with natural and organic ingredients 2) do not contain any ingredients on our prohibited list including coal tars, parabens, phthalates, petrochemicals, mineral oils, synthetic fragrances, formaldehyde, and artificial dyes 3) were well rated by our team as well as other customers and reviewers online.
Quickly find the natural mascara for you by using our FILTER function to sort this list by vegan mascaras, gluten-free mascaras, 100% natural mascaras, certified organic mascaras, and cruelty free mascara brands. Enjoy!