11 Best Organic & Natural Mascaras Reviewed by Beauty Experts

11 Best Organic & Natural Mascaras Reviewed by Beauty Experts

PUBLISHED: 06/27/2019 | LAST UPDATED: 01/17/2020


Licensed Aesthetician 

This article may contain affiliate links. Please read our disclosure policy for more details. To learn more about how we selected the products featured on this list, check out our product review & research standards.

Did you know that mascara is the second most used makeup product in the US and Canada, second only to lipstick? When you really think about it, this should come as no surprise seeing as applying mascara is an almost effortless way to spruce up your makeup look. Even those who prefer an au-natural or bare-faced look wouldn’t feel complete without a few swipes of their favorite mascara.

Natural mascaras are a little-known secret weapon for long, full, luscious lashes. A truly well-crafted natural mascara is teeming with natural plant extracts packed with antioxidants, vibrant colors made from real fruit pigments, natural oils to promote eyelash growth, rich butters to soften the lashes, and hypoallergenic plant and bee waxes for lengthening and gloss. These ingredients work together to condition, strengthen, and lengthen your lashes from the inside out.  Other vitamins and antioxidants used for strengthening and supporting lash growth in an all-natural mascara include vitamin E, green tea, seaweed, vegetable glycerin, and essential oils.

Wouldn’t you like to coat your eyelashes with a mascara made from ingredients like blueberries, jojoba oil, and plant waxes? Now the question becomes—how do you find a natural mascara that works just as well as their conventional counterparts? We thought you’d never ask!

Brands that claim to sell “natural mascara” are rampant all over the internet, so finding one that is truly organic can be quite the task. The search is made even more difficult by the fact that terms such as “organic,” “natural,” and the laughable term “chemical-free” (hint: there is no such thing as chemical-free) are almost completely unregulated in the cosmetic industry. This means that many so-called natural brands can make products with synthetic, genetically modified, and non-organic ingredients without penalty.

In an effort to make it easier for women to find authentically natural mascaras, our team spent months researching and testing 85 different natural and organic mascaras. Essentially, if there is a natural mascara out there—our team has tried it! The result of those trials is this top list of our favorites. The natural mascaras on this top list are 1) authentically crafted with natural and organic ingredients 2) do not contain any ingredients on our prohibited list including coal tars, parabens, phthalates, petrochemicals, mineral oils, synthetic fragrances, formaldehyde, and artificial dyes 3) were well rated by our team as well as other customers and reviewers online.

Quickly find the natural mascara for you by using our FILTER function to sort this list by vegan mascaras, gluten-free mascaras, 100% natural mascaras, certified organic mascaras, and cruelty free mascara brands. Enjoy!



Make sure that the next organic makeup brand you try is the right one for your skin! Get matched to your perfect organic and all natural makeup in seconds with our Organic & Natural Makeup Quiz. Click now to get started.

RMS Beauty – Volumizing Natural Mascara ($28)

RMS beauty's natural mascara is a hands-down fan favorite. It comes in two different versions to help create the lashes you desire: defining (separates and lengthens) and volumizing (creates full, lush lashes). Each formula is slightly different, but both are made with a bunch of natural ingredients like beeswax, shea butter, and sweet almond oil. This natural mascara doesn't clump or flake, and works well with dry or sensitive eyes. Goes on smoothly and can be washed off easily.

The Ox Box: Organic Beauty Box (No Subscription!)

Can't decide which yummy organic skin care products to try first? Then let us choose the best skin care products for your skin type with our organic beauty box! Choose from 3 different boxes (based on your skin type) and get a full skin care routine for 40-60% off retail. No Subscription required! Limited quantities each season.

ILIA – Limitless Lash Natural Mascara ($28)

This award-winning natural mascara from Ilia is a crowd favorite. Each layer goes on nicely, so you can build easily for dramatic volume, or apply a single coat for a more subtle look. The dual-sided brush is specially designed to help comb out and separate lashes to prevent clumping. It lifts, lengthens, and curls lashes while adding all of the volume, with none of the flaking. It's made with nourishing shea butter and fortifying keratin to improve lash health, and is great for sensitive eyes. Brush is great for separating lashes.

Jane Iredale – Longest Lash Mascara ($35)

A thick and striking all natural mascara that you can layer with confidence. Want a subtle pop? Try one swipe. Going for a thick glam look? Keep swiping on the layers! Made with all natural ingredients, this gluten-free mascara is perfect for sensitive skin types and those looking for a non-toxic product for their everyday looks. This natural mascara gently conditions lashes as well, resulting in less irritation and redness of the eye area. Available in two colors: Black Ice and Espresso.

Hush + Dotti – Organic Mascara ($24)

A long-lasting formula that creates long, voluminous, lush lashes--it's no wonder this natural mascara has so many great reviews. Hush and Dotti's organic mascara is easily buildable to create the lash effect you want--apply a coat from root to tip for a subtle, natural look, or layer on several for bolder, thicker lashes. This natural mascara is water resistant, flake-proof, doesn't clump, smudge or irritate, and it's totally gentle on sensitive eyes. Comes in a glossy, true black shade.

100% Pure – Fruit Pigmented Ultra Lengthening Natural Mascara ($26)

This fruit-pigmented mascara may be 100% Pure's most highly-rated makeup product. It's made with certified organic black tea and tons of of natural fruits and veggies. Key ingredients include cocoa, coffee beans, beeswax, rosemary, blackcurrant, blackberries, and honey. It smells like berries, is water resistant, and is gentle enough for sensitive eyes. It lasts all day long without flaking and is fantastic for separating the lashes, and lengthening them like crazy! Contains mica.

Juice Beauty – Phyto-Pigments Ultra Natural Mascara ($24)

Made with more than 60% certified organic ingredients and colored by Phyto-Pigments, this natural mascara from Juice Beauty is a great product. It's super volumizing, and the brush was designed for precise application to coat the lashes from all angles to make them look longer and fuller. It creates a soft, pretty look, and you can layer multiple coats to build the level of volume you desire. Doesn't clump or dry lashes, and it's especially formulated to reduce any smudging and flaking.

Hynt Beauty – Nocturne Mascara ($24)

A true multi-tasker, this natural mascara from Hynt Beauty works all sorts of wonders on the lashes. It lengthens, curls, volumizes and lifts while coating the lashes in a rich black hue. You can layer coats as needed to create your desired look since it doesn't clump, flake, or smudge easily. Formulated with soothing plant extracts and organic ingredients like organic chamomile extract, organic rosemary leaf, and organic sunflower seed oil, this natural mascara is great for sensitive eyes.

Nu Evolution – Natural Mascara ($28)

Accentuate each lash with this luxurious natural mascara. It's formulated with sunflower seed oil to condition the lashes, while natural botanic extracts (chamomile, oregano leaf, thyme, goldenseal, cinnamon, rosemary, and lavender), rice powder beeswax add volume, length and definition. The unique brush was designed for optimal application to separate, define, and precisely coat each lash. This natural mascara comes in a dark black color that creates a dramatic effect and makes the eyes pop.

Honest Beauty – Extreme Length Mascara + Primer

This two-in-one natural mascara and lash primer from Honest Beauty is great for creating lifted, full lashes. Use the lash primer first to create an even base, allow to dry for 30 seconds, and then apply a coat of mascara to lengthen, volumize, and define. For a more dramatic effect, apply a second coat of mascara. The bristles in the wand were specially designed to separate and visibly lift each lash, which also prevents clumping. A fantastic natural mascara for making eyes pop!

After Glow Cosmetics – Infused Pure Soul Natural Mascara

If you're looking for a mascara that won't flake, won't clump, and is formulated with organic and natural ingredients, then Afterglow's Pure Soul Mascara is your jam. It's formulated with nourishing organic ingredients like saw palmetto, aloe, carnauba wax, and wildcrafted candelilla wax, and a plethora of natural ingredients. It goes on very wet, which makes it easy to layer for a dramatic, lengthened look. This formula is hypoallergenic and great for those with sensitive eyes.


Need help finding the perfect organic and natural makeup for you? Then, take our free Organic & Natural Makeup Brands Quiz & get matched with the best organic makeup brands! We've created a custom quiz to help you quickly find the top 5 makeup brands. Takes just a few seconds to complete---click to get started!



The product contains only natural ingredients (non-synthetic or lab created). It does not contain anything artificial or synthetic.



The product has been formulated with 100% organically sourced and/or certified organic ingredients.



This product does not contain ingredients which have been genetically modified.



All of the ingredients contained in the product are free from gluten, wheat, and ingredients which are commonly contaminated with gluten.



The product is made without animal products or byproducts such as beeswax, honey, milk, eggs, etc.



The product has received an official organic certification from a third party organization such as the United States Department of Agriculture (USDA Certified Organic), ECOCERT, Australian Certified Organic, and others.

Leave a Reply