15 Stunning Natural & Organic Eyeshadows + Palettes for 2020

15 Stunning Natural & Organic Eyeshadows + Palettes for 2020

PUBLISHED: 06/22/2019 | UPDATED: 3/03/2020


Licensed Aesthetician and Registered Holistic Nutritionist (RHN)

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Eye shadows are a fun and versatile way to change up your daily look. They’re perfect at accentuating natural beauty by adding depth, dimension, and an instant “pop” of color to your eyes.

Eye shadows are simply heavily pigmented powders and creams that can be applied to the eye area. Conventional eye shadows use various artificial dyes and synthetic ingredients to create wide variety of textures and an endless array of shimmering, sparkling, and vibrant colors. So, where do natural and organic eye shadows derive their beautiful palettes from?

Some of the best natural eyeshadows get their beautiful colors straight from yummy plants and spices such as paprika, turmeric, pomegranate, cherries, peaches, and berries. Others use naturally occurring mineral pigments from iron oxides (red, brown, black, and yellow), ultramarines (deep blue), and titanium dioxide (white).

For shimmer and shine, natural eyeshadows use mica as the base. Kaolin clay, rice powder, and bamboo powder are typically used as alternatives to synthetic fillers and binders. Liquid or creme natural shadows are made with moisturizing and reparative oils, butters, and plant waxes (such as jojoba oil, shea butter, and beeswax). Beeswax softens and soothes while providing antimicrobial effects, which is enhanced synergistically by other natural ingredients like olive oil, castor oil, honey, and jojoba oil (1).

Every shade requires a different combination of ingredients. For example, carmine is only used in red/pink shades, mica is only used in shimmering eyeshadows, and ultramarines are used for deep blue shades. Cream eyeshadows are made with oils and butters, whereas powdered eyeshadows will contain mostly minerals for color.

It is important to understand that just because a cosmetic product claims to natural or organic, doesn’t mean that’s necessarily the case. Regulations on terms such as “organic”, “natural”, and “clean” in the beauty industry are notoriously loose. Meaning, cosmetic companies can use these terms in their marketing without having to adhere to a quality standard. Also, just because a product is organic doesn’t mean that it isn’t capable of causing irritation like their conventional counterparts. As with all things, formulation and dose matter.

With all of that said, it’s clear that you don’t have to make many trade-offs when switching to a natural eye shadow. You can still achieve the same stunning looks with organic eyeshadow formulas that are made from all-natural ingredients.

Finding a natural eyeshadow that made from only the natural ingredients discussed can sometimes be easier said than done. There is a lot of noise in the organic beauty industry—and that’s where our team of beauty experts comes in!

To help you find the best natural eye shadows and palettes, we went out and scoured the internet to bring you the very best of the best. After researching over 110 supposedly “natural” eyeshadow products, we narrowed the field down to this list of the top 15. These eyeshadows do not contain any of our banned ingredients (like talc, synthetic fragrances, petrochemicals, mineral oils, parabens, coal tars, silicone, and artificial dyes) and each and every ingredient has been combed through and reviewed. We also took into account online customer reviews and third-party reviewer experiences.

We included a variety of amazing natural eye shadow palettes, natural cream eye shadows, and natural pressed eye shadows. All in all, in our humble opinion, you won’t find a better list of pure natural eye shadows than this. Enjoy!

*HAN – Natural Eyeshadows

Truly a gem of an eyeshadow, this nutrient dense formula delivers beautiful color from plants and natural sources. Offers a smooth and even consistency without the controversy of talc. All 9 shades are filled with antioxidants in the form of acai oil and fruity extracts and blended with nourishing ingredients like argan oil (hydrates and softens skin), shea butter (anti-aging) and tea extracts (anti-inflammatory). Perfect for those who like a natural look and can be worn alone or as a base.


Need help finding the perfect organic and natural eyeshadow for you? Then, take our free Organic & Natural Eyeshadows Quiz & get matched with the best natural eyeshadow! We've created a custom quiz to help you quickly find the top 5 eyeshadows. Takes just a few seconds to complete---click to get started!

*Hush + Dotti – Organic Eyeshadow ($24)

These pressed powder organic eyeshadows from Hush + Dotti can be applied lightly for a naturally sheer look or layered up for a vivacious pop of color. They are highly pigmented, so layering to create bolder looks works like a charm. Made with great organic ingredients like rice powder, grape seed oil, oregano, thyme, rosemary, and olive each extracts, lavender flower, jojoba, and goldenseal. Uses natural minerals of mica, titanium dioxide, and silica.

Hynt Beauty – Perfetto Pressed Natural Eyeshadow

Looking for single natural eyeshadow colors to add to your makeup collection? These pressed eyeshadow singles have a rich color pigmentation through natural mineral sources (iron oxides) that’s easy to control and layer and a velvety smooth texture for blending. Choose from an assortment of eight beautiful colors that are formulated with natural ingredients, such as kaolin clay (purifies pores) and jojoba oil moisturizing and anti-aging) to help skin feel calm and nourished and reduce redness.

*100% Pure – Fruit Pigmented Natural Eye Shadows ($20)

A smooth eyeshadow made with beneficial natural ingredients like avocado (softens and moisturizes), vitamin C (tones and boosts collagen), black tea (fights free radical damage), coffee (stimulates circulation), and resveratrol (protects against signs of aging). All 20 beautiful shades available are colored with skin-healthy pigments from fruits and designed to shine with subtle shimmer from mineral mica. These velvety eyeshadows have a vibrant finish and leaves eyelids feeling soft and moisturized.

*The Organic Skin Co – The Eyes Have It Organic Eyeshadow ($22)

This super creamy organic eyeshadow creates stunning looks that stay put all day. Available in 10 bold colors, simply swipe this cream across your lids for vibrant colors no matter the applicator. We were able to create pretty looks using either our fingers or makeup brushes with ease. Best of all, this eyeshadow is packed with natural and organic ingredients like candelilla wax, sunflower oil, calendula, pomegranate extract, rosemary extract, as well as natural minerals for shimmer and pigment.

*Aether Beauty – Gemstone Eyeshadow Palettes ($58)

Honestly, these may be some of the most beautiful natural vegan eyeshadow palettes around. Each palettes comes with 12 stunning shades in a variety of matte and shimmer textures. The colors are bold, last all day, and blend + layer well together. Available in four options: Rose Quartz, Summer Solstice, Crystal Grid, and Amethyst Crystal Gemstone Palettes. The highest scoring palette that we tested was the Summer Solstice Crystal Palette as it worked best for a wider variety of skin tones and uses.

*RMS Beauty – Organic Cream Eyeshadows ($28)

An RMS Beauty fan favorite! Made with a ton of certified organic ingredients like coconut oil, beeswax, jojoba oil, cocoa butter, and rosemary extract (as well as titanium dioxide, iron oxides, and mica), this naturally creamy eyeshadow applies easily with just a swipe of the finger. Goes on creamy and dries slightly for staying power. Works best when applied to a nude eyelid (no oils or primers) as the coconut oil is already very moisturizing.

*Au Naturale – Crème de la Crème Organic Eyeshadow ($26)

An all-natural and organic creme blush offered in 15 beautiful vibrant and neutral shades. Doesn't contain any heavy glitter, but does provide a stunning pearl-like finish and creamy texture. Can be easily applied using a brush, finger, or straight from the tube. Contains organic jojoba oil and organic lavender oil as well as tapioca starch, castor seed oil, meadowfoam oil, titanium dioxide, iron oxide, mica, and silica.

*Lily Lolo – Laid Bare Natural Eyeshadow Palette ($34)

A natural eyeshadow palette perfect for those who are on the go and need a good all-rounder palette. Comes in a sleek compact with a shadow brush and mirror. Easily blendable with lightweight long lasting wear and includes eight softly shimmering shades. Blended with ingredients like jojoba oil (stimulates collagen production), argan oil (hydrates and softens skin) and pomegranate oil (antioxidant protection). Contains mica, titanium dioxide and iron oxides as natural mineral sources.

*Ecco Bella Vegan Organic Beauty – FlowerColor Natural Eyeshadows ($14.95)

These earthy natural eyeshadows are quite the bang for your buck. All 12 shades are blended with organic ingredients like sweet almond oil (protects skin from sun damage), aloe (antioxidants) and green tea extract (anti-aging) and pigmented with iron oxides. Flower wax enriched formulas prevent moisture migrating from the skin, helping colors to glide on smooth and stay throughout the day. Colors are versatile and can be used as eyeliner or to add depth. Shades are sold separately as refills.

*Hynt Beauty – Suite Natural Eyeshadow Palettes ($39)

An eyeshadow palette with clean ingredients and colors that flatter almost any skin tone and eye color. This natural eyeshadow palette comes in six color variations, each palette containing three colors. Each palette comes with an application mirror and includes a deeper shade to define, a highlighter shade to enhance and a standout shade to accentuate the eyes. All palettes are formulated with nourishing ingredients like kaolin clay (purifies pores) and jojoba oil (moisturizing and anti-aging).

*100% Pure – Fruit Pigmented Pretty Naked Natural Eyeshadow Palettes ($55)

These natural eyeshadow palettes are a staple for your makeup bag. 100% Pure started with Pretty Naked Palette and the most recent release is Pretty naked II Palette - both with all natural ingredients and flattering shades for a natural or sultry look. Suitable for both lighter and deeper skin tones and undertones, each signature shade is colored from vitamin-rich fruit and vegetable pigments like strawberry, raspberry and acai. Both palettes contain mica powder for shimmery look without glitter.

*Inika Organic – Certified Organic Creme Eyeshadow ($29)

A gorgeous Australian made organic eyeshadow made to soften and illuminate the eyes. There are two shades available, pink cloud and champagne, which can be used as a highlighter on the cheek bone, brow bone or applied to the lips for an easy nude look. Infused with nourishing organic ingredients like shea butter (anti-aging), avocado (protects your skin from sun damage) and aloe vera (anti-inflammatory and prevents signs of aging). Both shades can be used as an eyeshadow base or worn on its own.

*RMS Beauty – Swift Individual Natural Eyeshadows ($20)

These powder eyeshadows from RMS Beauty can be applied lightly for a naturally sheer look or layered up for a vivacious pop of color. Has a surprisingly silky texture for a powder and can be applied with a moist brush for a creamier look. It is made with certified organic raw coconut oil (the brand's signature ingredient), buriti fruit oil, jojoba oil, and organic rosemary. Also contains titanium dioxide, mica, silica, vitamin E, and iron oxides.

*Ere Perez – Chamomile Natural Eye Palette ($36)

Natural eyeshadow palette featuring six unique shades for day and night. Made with chamomile, traditionally known for its calming and soothing properties and ideal for sensitive eyes. These elegant yet playful shades can be worn alone or to highlight base colors. Contains ultramarines (natural mineral source) for pigmentation and mica for shimmering. The formula is smooth and creamy, making the application easy. Australian owned, healthy, natural makeup suitable for all skin types.


Make sure that the next natural eyeshadow that you try is the right one for you! Get matched to your perfect organic and all natural eyeshadow in seconds with our Organic & Natural Eyeshadow Quiz. Click now to get started.


1. (2016) Beeswax: A minireview of its antimicrobial activity and its application in medicine https://www.sciencedirect.com/science/article/pii/S1995764516301407



The product contains only natural ingredients (non-synthetic or lab created). It does not contain anything artificial or synthetic.



The product has been formulated with 100% organically sourced and/or certified organic ingredients.



This product does not contain ingredients which have been genetically modified.



All of the ingredients contained in the product are free from gluten, wheat, and ingredients which are commonly contaminated with gluten.



The product is made without animal products or byproducts such as beeswax, honey, milk, eggs, etc.



The product has received an official organic certification from a third party organization such as the United States Department of Agriculture (USDA Certified Organic), ECOCERT, Australian Certified Organic, and others.

One Response

  1. Bethanne Vigliotti November 10, 2020

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