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12 Best Organic & Natural Mascaras Reviewed by Beauty Experts

12 Best Organic & Natural Mascaras Reviewed by Beauty Experts

PUBLISHED: 06/27/2019 | LAST UPDATED: 02/25/2020

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WRITTEN BY: TAMRYN BURGESS
Licensed Aesthetician 

This article may contain affiliate links. Please read our disclosure policy for more details. To learn more about how we selected the products featured on this list, check out our product review & research standards.

Did you know that mascara is the second most used makeup product in the US and Canada, second only to lipstick? When you really think about it, this should come as no surprise seeing as applying mascara is an almost effortless way to spruce up your makeup look. Even those who prefer an au-natural or bare-faced look wouldn’t feel complete without a few swipes of their favorite mascara.

Natural mascaras are a little-known secret weapon for long, full, luscious lashes. A truly well-crafted natural mascara is teeming with natural plant extracts packed with antioxidants, vibrant colors made from real fruit pigments, natural oils to promote eyelash growth, rich butters to soften the lashes, and hypoallergenic plant and bee waxes for lengthening and gloss. These ingredients work together to condition, strengthen, and lengthen your lashes from the inside out.  Other vitamins and antioxidants used for strengthening and supporting lash growth in an all-natural mascara include vitamin E, green tea, seaweed, vegetable glycerin, and essential oils.

Wouldn’t you like to coat your eyelashes with a mascara made from ingredients like blueberries, jojoba oil, and plant waxes? Now the question becomes—how do you find a natural mascara that works just as well as their conventional counterparts? We thought you’d never ask!

Brands that claim to sell “natural mascara” are rampant all over the internet, so finding one that is truly organic can be quite the task. The search is made even more difficult by the fact that terms such as “organic,” “natural,” and the laughable term “chemical-free” (hint: there is no such thing as chemical-free) are almost completely unregulated in the cosmetic industry. This means that many so-called natural brands can make products with synthetic, genetically modified, and non-organic ingredients without penalty.

In an effort to make it easier for women to find authentically natural mascaras, our team spent months researching and testing 85 different natural and organic mascaras. Essentially, if there is a natural mascara out there—our team has tried it! The result of those trials is this top list of our favorites. The natural mascaras on this top list are 1) authentically crafted with natural and organic ingredients 2) do not contain any ingredients on our prohibited list including coal tars, parabens, phthalates, petrochemicals, mineral oils, synthetic fragrances, formaldehyde, and artificial dyes 3) were well rated by our team as well as other customers and reviewers online.

Quickly find the natural mascara for you by using our FILTER function to sort this list by vegan mascaras, gluten-free mascaras, 100% natural mascaras, certified organic mascaras, and cruelty free mascara brands. Enjoy!

FILTER BY TYPE

Au Naturale – Bold Statement Vegan Organic Mascara ($27)

A great every day natural mascara made with clean, organic ingredients. This mascara swipes on light, but can be easily layered to create a more dramatic look. However, for everyday wear, one layer is perfect for creating length, definition, and just a hint of curl. It's made with all natural ingredients like candelilla wax, canauba wax, neem, moringa, quinoa, vitamin E, and a mix of natural minerals such as mica, silica, and iron oxides.

GET MATCHED! TAKE THE NATURAL MASCARAS QUIZ

Need help finding the perfect natural mascara for you? Take our Natural Mascaras Quiz & get matched with the best organic and all natural mascara for you! We've created a custom quiz to help you quickly find the top products from our list. Takes just a few seconds to complete---click to get started.

*Kjaer Weis – Certified Organic Lengthening Mascara ($38)

Made from a minimum of 95% organic ingredients, this certified organic mascara is perfection in a bottle. The best part about this mascara is that it also doubles as an eyelash growth treatment. Crafted from hydrating and eyelash growth supporting ingredients like castor oil, shea butter, jojoba oil, and rose oil, don't be surprised if your lashes begin to look fuller when you're not sporting this lengthening mascara. Great for sensitive skin types and those looking for a pure natural approach to makeup.

*Ere Perez – Avocado Waterproof Mascara ($25)

Everyone is looking for that perfect waterproof natural vegan mascara. While we can't say that this mascara is "perfect," we can say that it does have a lot going for it. First off, it's actually water resistant and smudge proof once dried. This natural mascara starts on the drier side, so layering must be done on the faster side. The look is very natural, but can be built into a more dramatic look. Key ingredients include carnauba wax, as well as almond, soy bean, palm kernel, avocado, orange, and lemon oils.

TAKE THE QUIZ & FIND YOUR PERFECT MASCARA

Make sure that the next natural mascara that you buy is the right one for you! Get matched to your perfect natural and organic mascara in seconds with our Natural Mascaras Quiz. Click now to get started.

*Juice Beauty – Phyto-Pigments Ultra Natural Mascara ($24)

Made with more than 60% certified organic ingredients and colored by Phyto-Pigments, this natural mascara from Juice Beauty is a great product. It's super volumizing, and the brush was designed for precise application to coat the lashes from all angles to make them look longer and fuller. It creates a soft, pretty look, and you can layer multiple coats to build the level of volume you desire. Doesn't clump or dry lashes, and it's especially formulated to reduce any smudging and flaking.

PRODUCT BADGES LEGEND
100% NATURAL

100% NATURAL

The product contains only natural ingredients (non-synthetic or lab created). It does not contain anything artificial or synthetic.

100% ORGANIC

100% ORGANIC

The product has been formulated with 100% organically sourced and/or certified organic ingredients.

GMO FREE

GMO FREE

This product does not contain ingredients which have been genetically modified.

GLUTEN FREE

GLUTEN FREE

All of the ingredients contained in the product are free from gluten, wheat, and ingredients which are commonly contaminated with gluten.

VEGAN

VEGAN

The product is made without animal products or byproducts such as beeswax, honey, milk, eggs, etc.

CERTIFIED ORGANIC

CERTIFIED ORGANIC

The product has received an official organic certification from a third party organization such as the United States Department of Agriculture (USDA Certified Organic), ECOCERT, Australian Certified Organic, and others.

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